Building identity.
Black Honey is much more than a place I photograph. It has been a huge part of my life, and over the years I’ve watched it grow, change, struggle, evolve and become what it is today.
That makes photographing it very personal for me. I don’t want to simply take beautiful pictures of coffee, food or interiors. I want the photographs to feel like Black Honey — the people behind it, the energy of a busy morning, the little details, the mess, the movement, the calm moments in between.
Because I know this place so well, I notice things an outside photographer probably wouldn’t. I know what matters, what has a story behind it, and what makes Black Honey feel like Black Honey.
For me, the photography is part of building its identity. I want someone who has never been here to look at an image and already understand a little bit of how it feels to be here.
It’s probably one of the most personal projects I photograph — because I’m not just documenting a brand. I’m documenting a part of my own life.
This one is personal.
I photograph many places, people and brands, but Black Honey is different.
I’ve been there for the ideas that worked, the ones that didn’t, the rebuilds, the long days, the tiny details nobody else would notice and the moments that made all of it worth it.
So when I photograph Black Honey, I’m not trying to make it look like something.
I’m trying to capture what it already means to me.
